The Deadpan Hoodie
$128Fog
480gsm loopback fleece, boxy shoulder, hood that actually holds its shape. Says nothing about you. Loudly.
In stock · Ships in 3–5 days
Drop 001 · In stock now · 300 pieces per colourway
Luxxforce makes one thing properly: 480gsm heavyweight fleece with minimalist design, obsessive construction and product tags that don’t take themselves seriously. No candles. No accessories. No sprawl.
Loopback fleece
Per numbered drop
Category. Zero candles.
From 2,140 wearers
Lookbook 001
Heavyweight, unbothered.
Inside the collar
“No. 042 / 300”
The Drop / 001
Every colourway is cut from the same 480gsm loopback and numbered to 300. Prices are final — no fake anchor discounts, no resale theatre.
Fog
480gsm loopback fleece, boxy shoulder, hood that actually holds its shape. Says nothing about you. Loudly.
In stock · Ships in 3–5 days
Blush
The same obsessive pattern in a pink your group chat will have opinions about. Garment-dyed so it fades like a memory, not a mistake.
In stock · Ships in 3–5 days
Highlighter
Hooded sweat and matching jogger in a yellow that files a formal complaint on your behalf. Subtlety is available in Fog.
In stock · Ships in 3–5 days
Chalk
Heavyweight crewneck, ribbed everything, no logo on the outside. The joke is printed inside the collar, where only you can see it.
In stock · Ships in 3–5 days
New collection / Luxurious Jewelry
We said one category, then we made four pieces of gold-plated jewelry and told nobody. Solid brass, 18k gold plating, hypoallergenic posts — priced like an accessory, not an heirloom you have to insure.
18k gold plate · Fine chain
A slim engraved bar on a fine 18k-plated chain, hung at exactly the height people lean in to read. Spring-ring clasp, featherweight, quietly done with your nonsense.
In stock · Ships in 3–5 days
18k gold plate · Emerald-cut stone
An emerald-cut stone the size of a strong opinion, set on a slim gold band with pavé shoulders. Hand-set glass, not a lab report — the energy is the asset.
In stock · Ships in 3–5 days
18k gold plate · Chunky hoop
Chunky gold hoops with a hollow core, so they read heavy and wear light. Ends a conversation without you having to leave the room.
In stock · Ships in 3–5 days
18k gold plate · Curb link
A weighty curb-link bracelet with a lobster clasp that shuts like a car door. Pairs with fleece, ignores dress codes, survives washing-up.
In stock · Ships in 3–5 days
Gold-plated brass · Tarnish-resistant · 30-day free returns
Why Luxxforce
Premium streetwear asks you to choose between a product that lasts and a brand with a personality. We refused the trade, dropped everything that wasn’t fleece, and spent the savings on fabric.
No candles. No tote bags. No mystery accessories. We make heavyweight fleece, and we make it until it is embarrassingly good.
Loopback cotton, pre-shrunk, twin-needle seams, ribbed cuffs that survive the third wash. Every measurement is on the product page, not in the vibes.
Each colourway is finite and numbered inside the collar. When it's gone, it's gone — no surprise restock two weeks after you paid.
Our care labels and product copy are written by humans with a sense of humour. Luxury takes itself seriously so you don't have to.
Where we sit
Stunt-drop labels sell you a story you can’t wear twice. Logo-tax houses sell you a blank with a badge. We sell one very good hoodie with a personality.
| Luxxforce | Stunt-drop labels | Logo-tax luxury | |
|---|---|---|---|
| What you actually get | One perfected fleece category | A viral stunt, then silence | A logo tax on a blank |
| Fabric spec published | 480gsm, listed on every page | Unlisted | Unlisted |
| How you buy it | In stock — buy it now, no lottery | Raffle, bots, resale markup | Full price, all season |
| Entry price | $118 – $158 | $60 – $400, unpredictable | $450+ |
| Returns | 30 days, free, no interrogation | Final sale | Store credit, eventually |
The group chat
4.9 average · 2,140 reviews
“I bought it for the joke on the label. I kept it because it's the heaviest hoodie I own and it hasn't pilled once.”
Robin Okafor
@robin.wears · Motion designer, Lisbon
“Finally a brand that makes one thing. My last 'luxury' purchase came with a scented candle I did not ask for.”
Marisol Vega
@marisolvega · Barista & vintage seller, Austin
“Got three compliments and one 'is that satire?' in the same afternoon. Exactly the outcome I paid for.”
Devin Aoki
@devinaoki · Content producer, Toronto
Tag @luxxforce to appear here
Drop 001 · In stock now
The store is open. Pick a size, add it to your bag and check out in under a minute — no account, no queue, no gatekeeping. Just a very heavy hoodie.
Secure checkout · 4 colourways in stock · 0 candles
FAQ
Still curious? Write to hello@luxxforce.example and a human replies within a day.